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TODAY: Tampa Bay Area CEOs will Volunteer Alongside Future Habitat Homeowner in Lealman

St. Petersburg, FL  – Today community leaders will come together to build a home for a local family in the Lealman community in St. Petersburg. 


This will serve as the first official build day for Habitat for Humanity of Pinellas and West Pasco Counties' second annual CEO Build led by honorary chairs: Bill Brand, CEO of Rue21 and Habitat for Humanity International Board Member, Mindy Grossman, Partner & Chair of Consello Group (Former CEO WW & HSNi), and Ryan Ross, President of Neiman Marcus.


Last Spring, Habitat introduced the inaugural CEO Build, where 55 CEOs joined together to help raise over $140,000 to sponsor the Middlebrooks Family home in Pinellas Park. Due to the overwhelming success of this specialty build, Habitat Pinellas and West Pasco has launched it's second annual CEO Build that will help provide a safe and affordable home for Alex Diaz, Christina Gonzales, and their three children: Olivia, Jackson, and Vivian. 


“At Habitat, we partner with businesses across our service area to help local families achieve the dream of affordable homeownership”, explains Mike Sutton, Habitat Pinellas and West Pasco president and CEO. “We are fortunate to have so many local organizations committing to bettering their community through their corporate social responsibly initiatives. The second annual CEO Build will allow that investment to continue through the sponsorship of the Diaz-Gonzales family’s home.”


Friday, February 17th

9 AM – 12 PM

2773 Grove Park Ave. N., St. Petersburg, FL 33714


On Friday, the following participants will be onsite:

  • Bill Brand – CEO, Rue21 
  • Mindy Grossman – Partner & Chair of Consello Group, Former CEO WW and HSNi
  • Ryan Ross – President, Neiman Marcus 
  • Brooke Mirenda – President & CEO, Sunshine State Economic Development Corporation
  • Ken LaRoe – CEO, Chairman, and Founder, Climate First Bank
  • Sharon Leite - CEO of Ideal Image
  • Ravi Chari, MD – President, HCA Healthcare West Florida
  • Bridgette Bello – CEO & Publisher, Tampa Bay Business & Wealth  
  • Elizabeth Dvorak – CEO, Workscapes
  • Jeffrey Fishman – President, Investors Title & Settlement Services
  • Frank Musolino – CEO, Power Design
  • Brian Van Slyke - Regional President, Kolter Urban LLC

Learn more at

Habitat for Humanity of Pinellas County and West Pasco Counties

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity of Pinellas and West Pasco Counties has served nearly 800 homeowner partners since 1985. Over the last 12 months, Habitat Pinellas and West Pasco completed more new homes than any other affiliate in the country - earning a ranking of #1 producing affiliate in the network. This March, the affiliate will celebrate its 800th Home Milestone.  Volunteers and the future homeowners construct the energy efficient homes, and candidates purchase the home with a 0% interest mortgage upon completing the program. Habitat homeowner candidates earn 30 to 80 percent of area median income. Candidates must demonstrate need for adequate shelter; ability to pay back a zero-interest loan and willingness to partner with Habitat to complete a robust homebuyer education curriculum and invest 350 to 450 “sweat equity” hours. Additionally, the affiliate raises funds through their ReStores; home improvement outlets where donated household and building items are sold to the public. For more information about Habitat for Humanity of Pinellas and West Pasco Counties, call (727) 536-4755 or visit

Morgan Brochetti, Chief External Relations Officer
Habitat for Humanity of Pinellas and West Pasco Counties 
(727) 536-4755, ext. 203 | (727) 512-3781
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