SBF Advisors to Become Sorren: A Stronger Firm for a Stronger Tampa Bay Business Community

PRESS RELEASE

FOR IMMEDIATE RELEASE

5/12/2025

SBF Advisors to Become Sorren: A Stronger Firm for a Stronger Tampa Bay Business Community

St. Petersburg, FL – SBF Advisors, a trusted name in Tampa Bay since 1971, is proud to announce that it will officially become Sorren this May. As one of the founding firms behind this new national brand, SBF is taking a bold step forward — not by joining someone else’s story, but by helping write a new one.

Sorren is a brand new, Top 50 accounting & advisory firm that was created by leaders from respected, like-minded firms from across the country who saw the opportunity to build something better: a national firm rooted in local values, designed to better serve growing businesses and evolving industries.

“Our local business community is growing more sophisticated and facing more complex challenges,” said Josh Tyree, President of Sorren. “By coming together as Sorren, we’re strengthening our ability to meet those challenges with deeper expertise, expanded services, and smarter solutions — all while staying rooted here in Tampa Bay.

With more than 1,000 professionals across 20 offices nationwide, Sorren combines the reach and resources of a national firm with the relationships and responsiveness of a local one. Tampa Bay businesses will benefit from:

Broader experience from a united team, including specialties such as Valuations, Transaction Advisory Services, Litigation & Forensic Accounting, and Family Office Services.

Access to national-level talent and insights without losing the care and understanding that only a local team can provide.

Greater investment in innovation, technology, and tools that help clients make better decisions, faster.

A stronger platform for collaboration, enabling Tampa Bay businesses to tap into resources and relationships across the country and around the globe.

The name Sorren blends the meanings of “master of craft” and “coming together as one” — a reflection of the shared values and collaborative spirit that brought these firms together.

“We’ve built this firm with intention — aligning with other leaders who share our values and our vision for the future,” said Rich Franz, Managing Partner of SBF. “Together, we’re stronger, more capable, and better positioned to help our clients grow and thrive in a rapidly changing world.”

Under Sorren, several of SBF’s existing leadership will move into national roles. Rich Franz will now serve as Sorren’s Chief Operating Officer, while Steve Bunch assumes the role as Managing Partner for our local office. Tax Partner W.G. Spoor will fill the role of National Tax Managing Partner, and Advisory Partner David Harper will step into the role of National Advisory Managing Partner. These partners listed as well as all of the local leaders you know remain intact and present with our local team.

With a team of over 100 professionals across Tampa Bay and Knoxville, TN, Sorren builds on a legacy of more than 54 years of service in the Tampa Bay region.  From our beginnings as Spence, Marston, Bunch, Morris & Co and Spoor & Associates, to our evolution as SBF Advisors, and now as Sorren, our commitment to our clients and community has remained unwavering.  While our name has changed, our values and dedication have not—and we’re excited to continue growing with the same trusted service.

For more information, please contact Stephanie Cursi for SBF Advisors at (727) 888-9200.