Elements of the Marketing Plan

Learn your target market, competition, business environment and how to write and implement a marketing plan.

Topics covered include:

• Who are the right people for my product/service?

• Where do I find these people?

• What's the difference between marketing and sales?

• Now that I have a blog, what do I write?

• How do I use Twitter/FaceBook/Blogging to attract customers?

• How do I get people to come to my site?

• Am I saying the right words to connect with my audience?

• Defining your target market